MARLO's Quote-to-Cart:
A Better Way to Navigate Walkouts
Learn how Quote-to-Cart* helps practices bridge the gap between recommendation and purchase, empowering patients to review their options while keeping the ordering journey connected to the practice.
The Prescription isn't the Finish Line
The exam is complete. The contact lens fit went well. The recommendation has been made.
Then the patient reaches checkout and says: “I'll order later.”
For many practices, this creates a familiar challenge. You want to support the patient and keep the purchase connected to your practice, but you don't want the conversation to feel pushy or transactional. At the same time, today's patients expect flexibility. They compare options online, shop from their phones, and often prefer to make purchasing decisions on their own schedule.
The question becomes:
How do you keep the recommendation connected to the practice after the patient leaves?
That's where Quote-to-Cart comes in.
Quote-to-Cart helps practices create a seamless bridge between recommendation and purchase, giving patients a convenient way to review and order their doctor-recommended contact lenses when they're ready.
The ordering conversation doesn't have to end when the appointment does.
Meet Quote-to-Cart
Quote-to-Cart helps practices stay connected to patients after the visit by turning doctor recommendations into personalized, shareable quotes. Once recommendations are made during the exam, office staff can quickly send a customized quote by text, email, or print, making it easy for patients to revisit their options and order through the practice when they're ready.
Patients receive a personalized quote featuring their doctor-recommended contact lenses and available supply options. When they're ready to purchase, they can revisit their quote and complete their order through the practice.
No searching for products.
No trying to remember what was recommended during the exam.
Just a simpler path back to ordering.
Why It Matters
When patients don't order during the visit, the conversation often ends despite a strong recommendation from the doctor. Quote-to-Cart helps practices stay connected after the appointment while giving patients the flexibility to order when they're ready.
For Practices
- Stay connected after the patient leaves
- Create a consistent follow-up experience
- Reduce manual effort and repetitive conversations
- Support a more connected ordering journey
For Patients
- Review options on their own schedule
- Receive a personalized ordering experience
- Order through the practice when they're ready
- Stay connected to their eye care provider
Walkouts aren't always lost opportunities.
A Different Way to Think About Walkout Patients
Most patient ordering solutions focus on the transaction.
MARLO's Quote-to-Cart focuses on the decision that happens before it.
The moment when a patient is interested, has received a recommendation, but isn't ready to complete a purchase during the visit.
Rather than relying on checkout as the only opportunity to capture the order, Quote-to-Cart helps maintain the connection between the recommendation and the patient's eventual purchasing decision.
By turning a recommendation into a personalized, shareable quote, Quote-to-Cart gives patients an easy way to revisit their options after the visit. The result is a more seamless path from recommendation to order and a better experience for both patients and practices.
Not every walkout is a lost opportunity.
Sometimes patients simply need a more convenient next step.
The Recommendation Shouldn't End at Checkout
Practices have long accepted that walkout patients are part of doing business.
But what if they didn't have to be?
Quote-to-Cart helps practices extend the conversation beyond the visit by giving patients a convenient way to revisit their doctor-recommended contact lenses when they're ready to order.
Because the prescription isn't the finish line. The recommendation shouldn't be either.
The patient left the office. The opportunity doesn't have to.
See Quote-to-Cart in Action
Watch the Quote-to-Cart How-To Video
See how easy it is to create, share, and convert personalized quotes into completed orders.
Catch Up On Demand
Learn how practices are using Quote-to-Cart to keep the ordering conversation going after the appointment ends.
Schedule a MARLO Demo
Discover how Quote-to-Cart is helping practices rethink the path from recommendation to purchase.
*Available with MARLO Pro and ProPlus memberships